If you are writing web content persuading strangers to become customers, are you hitting your ethos, pathos and logos targets? No, they aren’t the Three Musketeers; they're the age-old principles…
Yay! We're in the grip of the coldest spring for years, so the prospect of drinking a pint inside a warm pub, or enjoying a meal with friends without having…
Blogging pay your business dividends. Websites with a blog tend to have 434% more indexed pages. Many business owners I talk with struggle to find the inspiration or time to…
As Christmas is now upon us, we we’re all thinking of how were going to stay connected with friends and relatives under the various tiers of lockdown and many of…
Asking a freelance writer to create content for your business may feel counter-intuitive. How could they know your business as well as you do? How do they know your customers…
Social media has felt like a shouting match in the past, with everyone churning out more and more content for an audience with less and less time to read it.…
Lots of people are making the best of the lockdown: working from home, gardening, baking bread or learning a language, waiting for normality to return. But if you are self-employed,…
Writing content for a business blog is just another one of those jobs for your lengthy “To Do” list when you’re managing a business. When it’s your own business it’s…
From your own experience of trawling through the internet, you’ll know that if a page doesn't grab your attention immediately you’re just going to move on. It's the first thing…
Or, how to be the life and soul of the online party We’ve all been in these conversations at work or a party. After you both say what you do…