Writing to order: Why a schedule is crucial for long term blogging
In the unlikely event that I decided to start going to a gym to get fit or build some muscle, I’d need a goal and a plan of what to do each week. Otherwise, I’d wander round the weights and cardio machines, not getting anything done, with nothing to show for it after six months.
The same is true for writing regular blog posts. Without a purpose and a schedule to follow, you’d sit at your desk with a blank page and not a clue what to write about.
The key planning device for any news room is the editorial calendar which ensures everyone knows what to do and that no important event gets missed; the same tool works for blogging.
