If you are writing web content persuading strangers to become customers, are you hitting your ethos, pathos and logos targets? No, they aren’t the Three Musketeers; they're the age-old principles…
Blogging pay your business dividends. Websites with a blog tend to have 434% more indexed pages. Many business owners I talk with struggle to find the inspiration or time to…
As Christmas is now upon us, we we’re all thinking of how were going to stay connected with friends and relatives under the various tiers of lockdown and many of…
From your own experience of trawling through the internet, you’ll know that if a page doesn't grab your attention immediately you’re just going to move on. It's the first thing…
Or, how to be the life and soul of the online party We’ve all been in these conversations at work or a party. After you both say what you do…
So you’ve decided that you need to create regular content for your business website and that a business blog is a great way to start (because you’ve read my post…
If you've recently signed up to a gym, started yoga lessons, cut out carbs or bought a racing bike in a fit of New Year guilt, then relax. You can…
In the unlikely event that I decided to start going to a gym to get fit or build some muscle, I’d need a goal and a plan of what to…
I’m a professional blog writer but I haven’t written a blog post in months. That’s not strictly true. I’m writing posts all week but they’re for, and about, other people;…
The Germans have always had too many capitals
I’m not talking about Berlin and Bonn; when I started my German GCSE many years ago, the language was strange and new, not least because you have to write every Noun with a Capital Letter. However, since I’ve started writing (and rewriting) other people’s web copy as Bill Blogs, I can’t help but notice that the ‘German vice’ has spread across the North Sea. (more…)