Blogging pay your business dividends. Websites with a blog tend to have 434% more indexed pages. Many business owners I talk with struggle to find the inspiration or time to blog regularly and yet they will work hard on their branding. But branding and blogging should be working together to support each and this makes life easier for their creator.
According to Amazon founder Jeff Bezos: “Your brand is what other people say about you when you’re not in the room.”
Branding is how people describe your business to others, it’s what they think and feel when they use your product, hear your name or see your logo. By this definition, you have a brand whether you like it or not, so it’s probably better to be involved in developing it in the way you want rather than leave it in the hands of others.
Your blog is an important way to build your brand, but it’s just one method. You need cohesion and consistency across all your marketing efforts to make sure you reinforce how you come across and not confuse people with different messages. As with your other marketing, you should consider the following:
Blogging can, and should, have a tangible impact on the strength of your brand, just as a strong brand can make it much easier to find topics to blog about and to know who you’re aiming it at.
Take time to reflect over what your brand means to you. Look at others’ brands and think about how they make you think and feel and what influences your thoughts and feelings. Spend time planning how you intend to create your brand so you can take a comprehensive approach, bearing in mind the following:
If you are serious about making your blog work for you and deliver a ROI for your business by building your brand, you need to blog regularly. Building content makes you more visible in searches and is a great way to engage with existing customers and generating leads. It’s your opportunity to tell your story in your way.
And don’t worry about kicking off with the perfect blog, make it genuine and make it honest. It’ll reach out to more people than your silence ever will.
Having said that, if you do want some help getting started, or you’re struggling to find the time or inspiration to write a regular blog, contact Bill Blogs, email firstname.lastname@example.org or ring 07981 269162 and we can discuss your ideas.