Writing a blog post isn’t good enough, you must connect with your audience
Or, how to be the life and soul of the online party We’ve all been in these conversations at work or a party. After you both say what you do…
Six golden rules for getting your business blog noticed
So you’ve decided that you need to create regular content for your business website and that a business blog is a great way to start (because you’ve read my post…
Generate leads with regular blogging
The power of a blog post
I’m a writer and I believe the written word is powerful so writing regular posts makes good sense to me. Grab an opportunity to say what you want to a…
The secret to regular blogging in 2019
If you've recently signed up to a gym, started yoga lessons, cut out carbs or bought a racing bike in a fit of New Year guilt, then relax. You can…
Have a great corporate Christmas
I feel like I’m cramming a month’s worth of work into one week to clear the desk for Christmas. Much as I enjoy the festivities it feels like everyone’s emptying…
Beating writer’s block – what do I blog about?
The fear of the blank page - it’s the fear that stops many people from making the transition from aspiring writer to writer and has come to be known as…
Writing to order: Why a schedule is crucial for long term blogging
In the unlikely event that I decided to start going to a gym to get fit or build some muscle, I’d need a goal and a plan of what to…
Variety is the spice of life and keeps blog posts fresh and interesting
When I tell people that I blog for businesses, they often ask: “What’s your specialization? Do you have a particular business sector you write for?” I know that these days,…
Writing with purpose: Aim your business blog at selling
A master of the Japanese tea ceremony was once challenged to a duel by a samurai swordsman for some perceived but unintended slight to his honour. Having no training with…
Writing blogs: Why is it so hard to get started?
I’m a professional blog writer but I haven’t written a blog post in months. That’s not strictly true. I’m writing posts all week but they’re for, and about, other people;…
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