The fear of the blank page – it’s the fear that stops many people from making the transition from aspiring writer to writer and has come to be known as writer’s block.
In the unlikely event that I decided to start going to a gym to get fit or build some muscle, I’d need a goal and a plan of what to do each week. Otherwise, I’d wander round the weights and cardio machines, not getting anything done, with nothing to show for it after six months.
The same is true for writing regular blog posts. Without a purpose and a schedule to follow, you’d sit at your desk with a blank page and not a clue what to write about.
The key planning device for any news room is the editorial calendar which ensures everyone knows what to do and that no important event gets missed; the same tool works for blogging.
When I tell people that I blog for businesses, they often ask: “What’s your specialization? Do you have a particular business sector you write for?”
A master of the Japanese tea ceremony was once challenged to a duel by a samurai swordsman for some perceived but unintended slight to his honour. Having no training with a sword, the tea pourer asked his lord for advice.
I’m a professional blog writer but I haven’t written a blog post in months.